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Hyundai Reveals New Brand Direction
3/28/2011 5:17:47 PM

Hyundai reveals New Brand As the world’s fastest growing automotive company represented here in Trinidad and Tobago by agents Neal & Massy Automotive Ltd., Hyundai Motor Company officially announced its new brand direction and statement at the 2011 North American International Auto Show in Detroit.

  Hyunday New Thinking 

 Hyundai’s new brand statement will be “New Thinking. New Possibilities.” This encompasses Hyundai’s new brand concept, “Modern Premium,” which aims to provide customers with emotional value and experiences beyond expectations through new thinking and new possibilities. The new brand direction also captures the spirit of change at the automaker, which has shown dramatic growth in all areas of business.

 

“Today, customers do not believe that expensive cars with unnecessary technology are premium,” Euisun Chung, Vice Chairman of Hyundai Motor said during a speech at the Detroit motor show. “Instead, they want their core needs fulfilled at an accessible price and with a car that exceeds their expectations; a car that reflects their values and the times in which they live.”

 

“Hyundai is not just a company that makes cars. Hyundai is a company that creates new possibilities. Our goal is not to become the biggest car company. Our goal is to become the most-loved car company and a trusted lifetime partner of our owners,” said Vice Chairman Chung.

 

Hyundai reveals New Brand 2While traditional premium is usually linked with high prices for the privileged few, Hyundai’s `Modern Premium’ concept is based on the idea that high quality does not necessarily require a high price for a limited class. Hyundai will offer high-end, high-quality values at a surprisingly attainable price and values that customers never experienced or expected. This will not be limited to just the product, but throughout Hyundai’s entire business, operations and services.

 

yundai’s new thinking and change in attitude has already been applied in various areas with proven results, one of which is the highly-successful `Hyundai Assurance Program’ launched in the U.S. market last year and the 2011 Sonata, which shook up the mid-size family sedan segment with its dynamic `fluidic sculpture’ designs and unrivalled powertrain package.

Going forward, Hyundai will continue to bring necessary technology and functional perfection to their new line up for 2011, so that they can share premium value with more people. The crown jewel of the Hyundai passenger line and worthy headliner is available exclusively at Neal and Massy showrooms in Morvant, Richmond Street Port-of-Spain, San Fernando and Tobago Services Ltd along with the other models. For more details contact marketing@nmmotors.com or visit the Neal & Massy showroom nearest you to test drive one of the Hyundai models.