As the world’s fastest growing automotive company represented here in Trinidad and Tobago by agents Neal & Massy
Automotive Ltd., Hyundai Motor Company officially announced its new brand
direction and statement at the 2011 North American International Auto Show in Detroit.
Hyundai’s new brand statement will be “New Thinking. New Possibilities.”
This encompasses Hyundai’s new brand concept, “Modern Premium,” which aims to
provide customers with emotional value and experiences beyond expectations
through new thinking and new possibilities. The new brand direction also
captures the spirit of change at the automaker, which has shown dramatic growth
in all areas of business.
“Today, customers do not
believe that expensive cars with unnecessary technology are premium,” Euisun
Chung, Vice Chairman of Hyundai Motor said during a speech at the Detroit motor show.
“Instead, they want their core needs fulfilled at an accessible price and with
a car that exceeds their expectations; a car that reflects their values and the
times in which they live.”
“Hyundai is not just a company
that makes cars. Hyundai is a company that creates new possibilities. Our goal
is not to become the biggest car company. Our goal is to become the most-loved
car company and a trusted lifetime partner of our owners,” said Vice Chairman
While traditional premium is usually linked with high prices for the
privileged few, Hyundai’s `Modern Premium’ concept is based on the idea that
high quality does not necessarily require a high price for a limited class.
Hyundai will offer high-end, high-quality values at a surprisingly attainable
price and values that customers never experienced or expected. This will not be
limited to just the product, but throughout Hyundai’s entire business,
operations and services.
yundai’s new thinking and change in attitude has already been applied
in various areas with proven results, one of which is the highly-successful
`Hyundai Assurance Program’ launched in the U.S. market last year and the 2011
Sonata, which shook up the mid-size family sedan segment with its dynamic
`fluidic sculpture’ designs and unrivalled powertrain package.
Going forward, Hyundai will continue to bring
necessary technology and functional perfection to their new line up for 2011,
so that they can share premium value with more people. The crown jewel of the Hyundai passenger line and
worthy headliner is available exclusively at Neal and Massy showrooms in
Morvant, Richmond Street Port-of-Spain, San
Fernando and Tobago Services Ltd along with the other
models. For more details contact email@example.com or visit the Neal &
Massy showroom nearest you to test drive one of the Hyundai models.